THE NARRATIVE OF GENDER ON INSTAGRAM CAPTION
DOI:
https://doi.org/10.37296/esci.v1i1.7Kata Kunci:
Gender, Instagram captions, emoji uses, CDAAbstrak
Instagram adalah salah satu media sosial yang paling terkenal dalam kalangan milenial Indonesia. Menurut data penggunaan aktif bulanan Instagram, ada sekitar dua juta pengguna Instagram di Indonesia yang di dominasi oleh kaum Milenial. Instagram digemari oleh banyak orang karena semua orang merasa bebas berkreatifitas menggunakan Instagram. Ada banyak pengguna Instagram dari berbagai kalangan seperti influencer, selebritis, pengajar, politikus, dll. Instagram dipilih dalam penelitian kali ini karena Instagram memberikan kaum milenial kesempatan untuk berkarya bebas, jadi untuk itu caption Instagram adalah tempat yang cocok untuk mendapatkan informasi tentang stereorip gender dalam tulisan caption mereka. Penelitian ini memfokuskan pada studi gaya bahasa gender dalam kegiatan endorsement caption Instagram, peneliti memilih influencer sebagai target penelitian yang tepat. Penelitian ini mengklaim bahwa, adanya sedikit perbedaan pada pria dan wanita pada Instagram caption, khususnya bagaimana mereka menyampaikan produk yang mereka iklankan. Penelitian ini menggunakan analisis wacana kritis dan teks sebagai objek kritis sebagai metode penelitian untuk menganalisa caption Instagram. Bagaimanapn, solusi dari studi ini akan menjadi literatur yang mengisi kesenjangan informasi tentang teori atau literatur yang sudah ada.
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