eScience Humanity Journal <p>eScience Humanity Journal is a social and humanities journal that can be used by researchers both in educational and public institutions. This journal is published twice each year in November and May.</p> <p> </p> en-US (Ferri Yonantha) (Tomi Arianto) Tue, 28 May 2024 15:25:38 +0000 OJS 60 An Ideological Construction Disseminated in Persuading People Used by Dr. Joe in Paper Writing Training of His Rumah Scopus. <p>This paper deals with ideology disseminated of the language styles used by Dr. Joe, the president of ‘Rumah Scopus”. This paper has an objective to open his ideological power of persuasion behind his words to influence many people. This study applied language style theory of Keraf. The findings shows that there are four techniques used by Dr. Joe in conveying his training. Such as suggestion techniques, compensation techniques, rationalization techniques and identification techniques. Of the four techniques, there were 5 excepts, and there were three language styles used by Dr. Joe are hyperbole, personification, simile, repetition and Metonimia. Hence, the most dominant is the suggestion technique is meant that Dr, Joe tends to persuade the training participants. This is the ideology used by Dr. Joe in strengthening the trust of many people for training at his place, namely Scopus House. Based on the description above, the following two things can be concluded. First, the persuasion techniques produced in Dr. Joe provides excellent explanations so that the training participants will be amazed to follow and deepen their science and knowledge. So that participants have good courage to write in reputable international journals, especially Scopus. Because with this journal, participants can continue their higher educational careers. Thus, the main point of this study the power of lexical choice is the great weapon to convince the participants to join in his writing training camp.</p> <p>&nbsp;</p> <p><strong>Keywords</strong>: Ideological construction Persuading Paper Writing Training</p> Suswanto Ismadi Megah Saputro, Tri Artanto, Pristika Handayani, Rizki Tri Anugrah Copyright (c) 2024 eScience Humanity Journal Tue, 28 May 2024 00:00:00 +0000 Implikatur Percakapan dalam Tayangan “ Tiga Bacapres Bicara Gagasan” <p>The context of conversation in a discourse, especially political discourse which is currently trending, is very interesting to discuss. The context of conversation in pragmatics studies can be observed from the concept of implicature. Therefore, this research aims to explore the form of implicature utterances and the meaning of implicatures contained in the dialogue between the 2024 presidential candidates on the "3 Presidential Candidates Talk Ideas" program hosted by Najwa Shihab. This research uses a qualitative approach with content analysis method. The data source is a conversation video obtained from the YouTube channel. The research data is in the form of speech spoken by the speakers and presenters. Data presentation is carried out using an interactive model, namely data collection, data reduction, data verification and drawing conclusions. The findings of this research are that there are 14 implicature utterance data in the conversation. Implicature utterances are used by each presidential candidate. Even though implicature speech is used in the dialogue, the conversation still runs smoothly because both speakers understand the context and meaning of the speech being conveyed. The most important thing that determines the success of utterers in understanding the meaning and context of each utterance is the existence of similar experiences or perceptions even though it is not stated explicitly.</p> Dairi Sapta Rindu Simanjuntak, Eka Putri Saptari Wulan, Gustianingsih Gustianingsih Copyright (c) 2024 eScience Humanity Journal Tue, 28 May 2024 00:00:00 +0000 Analisis Semiotika Pada Film Series Gadis Kretek Terhadap Representasi Gender <p>Currently, there are still many Indonesian people who apply patriarchal culture, so this can be used as the main topic for making literary works such as films. The researcher decided to make the Film Series "Gadis Kretek" as a medium to convey gender representation. The purpose of this research is to find out how this film can be a mirror on culture and history to influence gender representation in a certain context and how patriarchal values or gender equality are reflected in the narrative and visuals of this film. The research method used in this research is descriptive qualitative. This research uses Hongwei Bao's Queer Theory based on a semiotic approach. Queer theory seeks to reveal that gender and sexuality are not only determined by biology, but also by social and cultural constructions. Based on this research, it can be concluded that women are considered unfit to have greater goals or interests and women are also considered as weak objects.</p> Sylvia Azura, Laila Rohani Copyright (c) 2024 eScience Humanity Journal Tue, 28 May 2024 00:00:00 +0000 Analisis Pengaruh Brand Image Terhadap Minat Beli Ulang Oleh – Oleh Khas Sumatera Barat (Survey Pada Masyarakat Kota Padang Panjang) <p><em>This research aims to determine the effect of brand image variables of Christine Hakim's sanjai balado chips product on repurchase intention on consumers in the city of Padang Panjang, West Sumatra. The type of research used is quantitative research with a descriptive approach. The respondents in this research were residents of the city of Padang Panjang who had repeatedly purchased Christine Hakim's sanjai balado chips products. The number of samples in this research was 100 people and the method used was accidental sampling. Data collection was carried out by distributing questionnaires to all respondents selected in this study. Based on the results of descriptive statistics conducted, it shows that the majority of respondents expressed their perception of agreeing with all the questionnaire statements distributed. The research results show that brand image has a positive and significant effect on repurchase interest with a significance level of 0.000.</em></p> Nitasri Murawaty Girsang, Wahyu Nova Riski, FX Yatno Karyadi Copyright (c) 2024 eScience Humanity Journal Tue, 28 May 2024 00:00:00 +0000 Individualizing English Learning: Implementing Differentiated Instruction <p>This study is intended to investigate the approaches employed by teachers in instructing English through differentiated instruction. A case study methodology was employed, focusing on three English teachers at SMPN 5 Padang Panjang. Data collection involved conducting interviews and making observations. The data was then analyzed through triangulation. The findings revealed that differentiated instruction involves adapting teaching methods to suit the individual needs of students. This is deemed crucial as it allows teachers to provide multiple avenues for students to comprehend information, addressing the diverse needs present within a classroom. Teachers utilize various strategies, including adjustments in content, process, product, and learning environment, to accommodate these needs while maintaining focus on the same topic. The study suggests that differentiated instruction in English education is grounded in the identification of students' learning needs, typically assessed through initial surveys, pretests, or diagnostic assessments. Subsequently, teachers tailor English instruction based on these assessments. Additionally, teachers conduct both summative and formative evaluations to assess the effectiveness of their instructional strategies</p> Chanti Diananseri, Ravica Yaslina Copyright (c) 2024 eScience Humanity Journal Tue, 28 May 2024 00:00:00 +0000 Variasi Tutur “Helmi” Penderita Afasia Suatu Kajian Morfo-Neurolinguistik <p>This research aims to identify speech events uttered by a respondent named Helmi. The theory used to identify data is neurolinguistics theory initiated by Ingram and Sastra, while for morphological studies the author uses Johan and Susanto's theory. After this theory, the author uses methods, there are two methods, first the data collection method and the data analysis method. For the data collection method, the author uses the skillful listening and involvement method or the agih method. This method was initiated by Nadra and Renidawati. To analyze the data the author uses the method for direct elements. This technique is also supported by the loss technique, the addition technique and the replace technique, this method and technique is the Sudaryanto technique. Once these methods and techniques are involved, results are obtained. The results obtained in this analysis are three processes. These processes are the replace process, add process, and replace process. The results obtained are the morphemes /bukan/&gt; /buka/, /komunikasi/&gt;/komunikai/, /maukah/&gt;/baukah/, /dada/&gt; /tata/ and /rumah/ &gt; /rumba/. In terms of appearance, the replacement process occurred 3 times and the process disappeared three times.</p> Mhd Johan Copyright (c) 2024 eScience Humanity Journal Tue, 28 May 2024 00:00:00 +0000 Analisis Peran Kampanye di Media Sosial dalam Membentuk Persepsi Publik tentang Pemilu Presiden 2024 <p>Social media is a powerful platform for accessing information, sharing information, and influencing public opinion. Therefore, it is very important to understand how social media is used in political campaigns to influence public perception. The aim of this research is to determine the influence of social media on public perception, with a focus on the use of social media in political campaigns. This research uses a qualitative descriptive approach to analyze several political campaigns in which social media is the main communication tool. Data is collected through observation, interviews and decision studies. Based on this research, it can be concluded that the use of social media in political campaigns has a significant impact on political behavior and public awareness. Social media provides people with the opportunity to exchange opinions through discussions, comments and various campaign-related content that influence public opinion<strong>.</strong></p> Nur Maria Lubis, Erwan Efendi Copyright (c) 2024 eScience Humanity Journal Wed, 29 May 2024 00:00:00 +0000 Long Distance Interpersonal Communication: The Impact of Smartphones in Maintaining Good Relationships between Parents and Children <p>This research aims to determine the impact of smartphones in maintaining parent-child relationships through long-distance interpersonal communication for students of the Communication Science Study Program, North Sumatra State Islamic University. This research uses a qualitative approach. For data collection, the author used direct interviews, indirect interviews via WhatsApp social media and literature studies. The results of this research include; 1) Long distance interpersonal communication between parents and children via smartphone; (a) monitor the progress of children's studies; (b) health condition; (c) monitoring children's relationships with friends; (d) maintaining openness between children and their parents; (e) monitor financial conditions. 2) Intensity of media use 3) Media and its features 4) Impact of smartphones in maintaining good relationships between parents and children in long distance conditions: 1.1 Positive impact; a) Increasing close relationships b) Ease of access to information; c) Openness and trust 1.2 Negative impacts; a) as if there is no news, the child forgets to tell the parents; b) network or signal interference from both parties; c) miscommunication or misunderstanding in conveying the message; d) applications that must be updated. This research suggests a balanced approach to smartphone use is essential for parents and children to remain emotionally connected and maintain a healthy relationship.</p> <p>Keywords: Interpersonal communication; Long distance; Impact of Smartphones; Connection; Parents with children</p> Dwi Israfi Parangin angin, Anang Anas Azhar Copyright (c) 2024 eScience Humanity Journal Thu, 30 May 2024 00:00:00 +0000 Penerapan Mediasi Penal Sebagai Penyelesaian Perkara Kekerasan dalam Rumah Tangga (Perspektif Restorative Justice) <p>Domestic Violence (KDRT) is still a problem that must be addressed by the Indonesian government, recorded according to the National Commission on Women in 2022 an increase of 18,261 cases, even though law enforcement officials have implemented the Republic of Indonesia Police Regulation Number 8 of 2021 concerning Handling Crimes Based on Restorative Justice. And the institution of the Prosecutor's Office, through the Regulation of the Prosecutor's Office of the Republic of Indonesia Number 15 of 2020 concerning Termination of Restorative Justice Prosecution. So it is necessary to analyze the urgency of restorative justice through penal mediation as a settlement of domestic violence cases in the perspective of restorative justice. This research uses a normative juridical method with a statutory approach. The results of the research are the procedures for implementing restorative justice through penal mediation in domestic violence cases carried out with the stages of the police report or complaint process by victims of domestic violence, finding post mortem evidence if physical violence has occurred, a statement of peace, a mutual agreement, and evidence of victim recovery. Meanwhile, in the scope of the prosecutor's office, the stages of the process of peaceful efforts, mutual agreement, fulfillment of justice, and issuance of a letter of termination of prosecution are carried out, and if the agreement is not fulfilled, the court process continues, and penal mediation is very important in domestic violence cases, because Law Number 23 of 2004 concerning the Elimination of Domestic Violence does not provide special rules for restorative justice, so that the rights of children affected by domestic violence cannot be fulfilled. Therefore, it is important to implement Police and Prosecutor's Office Regulations on handling criminal offenses based on restorative justice to create a win-win solution and fulfill justice for the dignity of each party involved.</p> Citra Sonia, Ragil Surya Prakasa Copyright (c) 2024 eScience Humanity Journal Thu, 06 Jun 2024 00:00:00 +0000