DISPLAYING SOCIAL MEDIA ADS DI PKBM SAHABAT CENDIKIA
DOI:
https://doi.org/10.37296/jpi.v7i1.393Keywords:
Social media advertising, PKBM, non-formal education, digital marketing, institutional promotionAbstract
The purpose of this Community Service is to see how PKBM Sahabat Cendikia uses social media advertising to increase the visibility of the institution and increase community participation in non-formal education programs. In today's internet era, using social media is one of the effective ways to reach a larger audience, especially the younger generation who are active on websites such as Facebook and Instagram. This service uses a qualitative descriptive approach and data collection through documentation, interviews, and observations. The service shows that displaying social media ads increases the number of students and improves the reputation of the institution in the community. Visual ad design, frequency of display, and audience segmentation are important components that determine the effectiveness of a digital campaign. These findings are expected to be a reference for other non-formal educational institutions to use social media wisely to promote themselves.
References
Anggraini, F., Lestari, P., & Lestari, D. (n.d.). PENGGUNAAN TEKNOLOGI INFORMASI DAN KOMUNIKASI SEBAGAI MEDIA PEMBELAJARAN DI MTS AL-QUR’ANIYAH ULUJAMI JAKARTA SELATAN.
Dorrestein, M., Nutley, S.B. & Thorell, L.B. Screen Time, Addictive Use of Social Media, Motives for Social Media Use and Social Media Content: Interrelations and Associations with Psychosocial Problems. Int J Ment Health Addiction (2025). https://doi.org/10.1007/s11469-025-01491-5Dorrestein, M., Nutley, S.B. & Thorell, L.B. Screen Time, Addictive Use of Social Media, Motives for Social Media Use and Social Media Content: Interrelations and Associations with Psychosocial Problems. Int J Ment Health Addiction (2025). https://doi.org/10.1007/s11469-025-01491-5
Elisa, E., Harman, R., Simanjutak, P., Handoko, K., & Zetli, S. (2024). PELATIHAN KONTEN PEMBELAJARAN KREATIF DAN INTERAKTIF PADA HIMPUNAN GURU KOTA BATAM Creative and Interactive Learning Content Training at the Batam City Teachers Association. In Edisi Juli (Vol. 6, Issue 1).
Ghalavand, H., Panahi, S. & Nouri, M. Opportunities and challenges of social media for oral health literacy improvement: a qualitative investigation based on Iranian dentists’ perspectives. BMC Health Serv Res 25, 673 (2025). https://doi.org/10.1186/s12913-025-12845-z
Gomes, A.B., Sultan, A. Problematizing content moderation by social media platforms and its impact on digital harm reduction. Harm Reduct J 21, 194 (2024). https://doi.org/10.1186/s12954-024-01104-9
Handoko, K., Elisa, E., Arista, A., Wangdra, Y., Ilmu Sosial dan Humaniora, F., Putera Batam, U., & Soeprapto Muka Kuning -Batam, J. R. (n.d.). Volume 4 Nomor 2 Tahun 2022 Koko Handoko Digital Marketing dan Prospek Bisnis Era Covid-19 di Sekolah Menengah Kejuruan (SMK) Hang Nadim Batam.
Handoko, K., & Simanjuntak, P. (2022). PEMBINAAN TEKNOLOGI INFORMASI DAN SISTEM OPERASIONAL BANK SYARIAH. In Edisi Januari (Vol. 3, Issue 2).
Handoko, K., & Simanjuntak, P. (2023). SOSIAL MEDIA ADVERTISING PADA SMK HANG NADIM BATAM. In Edisi Januari (Vol. 4, Issue 2).
Ilhadi, V., Karima, A., Afra, L., Ulya, A., Maulani, E., & Amna, K. (2024). PKM Strategi Pengembangan Teknologi Informasi (Veri Ilhadi dkk. Jurnal Malikussaleh Mengabdi, 3(2), 2829–6141. https://doi.org/10.29103/jmm
Jabeen, R., Khan, K.U., Zain, F. et al. Investigating the impact of social media advertising and risk factors on customer online buying behavior: a trust-based perspective. Futur Bus J 10, 123 (2024). https://doi.org/10.1186/s43093-024-00411-8
Manajemen, P., Dan, K., Siagian, M., Handoko, K., & Simanjuntak, P. (2023). The Role of Entrepreneurship and Information Technology Management in Hang Nadim Batam Vocational School Students. In Edisi Juli (Vol. 5, Issue 1).
Montag, C., Markett, S. Social media use and everyday cognitive failure: investigating the fear of missing out and social networks use disorder relationship. BMC Psychiatry 23, 872 (2023). https://doi.org/10.1186/s12888-023-05371-x
Pemanfaatan Teknologi Informasi Dan Komunikasi Pada Masyarakat Pulau Temoyong Batam Kepulauan Riau Pastima Simanjuntak, P., Handoko, K., Author, C., Batam, P., & Soeprapto Muka Kuning Batam, J. R. (2019). MATAPPA: Jurnal Pengabdian Kepada Masyarakat History Artikel.
Simanjuntak, P., Handoko, K., Zetly, S., & Elisa, E. (2025). PENERAPAN CLOUD COMPUTING DALAM MENUNJANG PEMBELAJARAN Implementation of Cloud Computing to Support Learning. In Edisi Januari (Vol. 6, Issue 2).
Simanjuntak, P., Realize, R., & Handoko, K. (2019). PEMBINAAN ADMINISTRASI DAN DOKUMENTASI DENGAN MEMANFAATKAN SOFTWARE APPLICATION. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 2(2), 133–136. https://doi.org/10.33330/jurdimas.v2i2.335
