An Ideological Construction Disseminated in Persuading People Used by Dr. Joe in Paper Writing Training of His Rumah Scopus.
DOI:
https://doi.org/10.37296/esci.v4i2.87Keywords:
Ideological construction, Persuading, Paper Writing TrainingAbstract
This paper deals with ideology disseminated of the language styles used by Dr. Joe, the president of ‘Rumah Scopus”. This paper has an objective to open his ideological power of persuasion behind his words to influence many people. This study applied language style theory of Keraf. The findings shows that there are four techniques used by Dr. Joe in conveying his training. Such as suggestion techniques, compensation techniques, rationalization techniques and identification techniques. Of the four techniques, there were 5 excepts, and there were three language styles used by Dr. Joe are hyperbole, personification, simile, repetition and Metonimia. Hence, the most dominant is the suggestion technique is meant that Dr, Joe tends to persuade the training participants. This is the ideology used by Dr. Joe in strengthening the trust of many people for training at his place, namely Scopus House. Based on the description above, the following two things can be concluded. First, the persuasion techniques produced in Dr. Joe provides excellent explanations so that the training participants will be amazed to follow and deepen their science and knowledge. So that participants have good courage to write in reputable international journals, especially Scopus. Because with this journal, participants can continue their higher educational careers. Thus, the main point of this study the power of lexical choice is the great weapon to convince the participants to join in his writing training camp.
Keywords: Ideological construction Persuading Paper Writing Training
References
Abidin, Yusuf Zainal. (2018). Pengantar Retorika. Bandung: CV Pustaka Setia.
Abrams, M. H., & Harpham, G. G. (2012). A glossary of literary terms (10th ed.). Wadsworth, Cengage learning
Ambalegin and Arianto, Tomi (2020). Figures Of Speech Reflecting Loathing. Journal Basis, Vol. 7 No.2, 2020
Apriana (2017). Bahasa persuasif dalam iklan marie claire maison. Jurnal Fakultas Ilmu Budaya Universitas Hasanuddin.
Bikalawan, Avidya Adna and Savitri, Agusniar Dian (2022) Teknik dan Gaya Bahasa Persuasif Pada Iklan Akun Instagram Merek Lokal Minuman Menantea. Bapala Volume 9, Nomor 4 Tahun 2022, hlm. 68-78
Cole, Nicki Lisa Ph.D, (2017), The Definition of Ideology and the Theories Behind It, https://www.thoughtco.com/ideology-definition-3026356;
Creswell, J. W. (2009). Mixed method: quantitative qualitative research. Pearson Education Inc
Dancygier, B., & Sweetser, E. (2014). Figurative language (1st ed.).Cambridge University Press.
Djajasudarma, Fatimah. (2010). Metode Linguistik: Ancangan Metode Peneitian dan Kajian. Bandung: Refika Aditama
Emzir.( 2019). Metodologi Penelitian Pendidikan: Kuantitatif dan Kualitatif. Depok: Rajawali Pers.
Keraf, Gorys. (2007). Argumentasi dan Narasi. Jakarta: PT Gramedia Pustaka Utama.
Keraf, Gorys. (2019). Diksi dan Gaya Bahasa. Jakarta: PT Gramedia Pustaka Utama
Hasibuan, Afriadi S. and Sulistyono, Djoko (2018). Peranan Ideologi Dalam Integrasi Nasional. Jurnal Kebijakan Pemerintahan. Vol. 1, No. 1, Juni 2018: 1 – 10
Hasyim, Muhamamd (2014) Konstruksi Mitos dan Ideologi dalam Teks Iklan Komersial Televisi, Suatu Analisis Semiologi. Dissertation. Universtas Hassanudin, Makassar
Hayati. (2016). Figurative language on Maya Angelou selected poetries. Script Journal: Journal of Linguistics and English Teaching, 1(2), 131-143. https://doi.org/https://doi.org/10.24903/ sj.v1i2.30
Maemunah, Siti, Hendra Setiawan, Ferina Meliasanti (2022). Analisis Gaya Bahasa pada Slogan Iklan Makanan dan Minuman Serta Rekomedasinya Sebagai Bahan Ajar Teks Iklan di SMP. Jurnal Pendidikan Tambusai. Vol. 6 No.2, 2022, Pg. 10570-10580
Martin, John Levi, (2015), What is Ideology?Sociologia, Problemas e Practicas,no.77, University of Chicago, Illinois,USA, pp 9-31
Rohimah, (2015). Analisis Teknik Persuasi dan Gaya Bahasa Iklan Pepsodent Di Media Televisi. (artikel diakses Februari 2015)
Siswono. (2014). Teori dan Praktik: Diksi, Gaya Bahasa, dan Pencitraan. Yogyakarta: Deepublish.
Sparknotes, (2017), Political Ideologies and Styles: What is an Ideology?, www.sparknotes.com, http://www.sparknotes.com/us-government-and-politics/political-science/political-ideologies-and-styles/section1.rhtml) © 2017SparkNotes LLC, All Rights Reserved
https://campus.quipper.com/kampuspedia/scopus. Accessed 05/03/2024, 12.41
https://www.rumahscopus.org/home/ Accessed 05/03/2024, 12.45
https://www.rumahscopus.org/home/ Accessed 05/03/2024, 12.47
Kothari, C. R. (2004). Research Methdology: ethods and Techniques. New. Delhi: New Age Publisher.
Liawati, A., Rizkiani, S., & Jamaludin, A. (2020). Deixis in the Clever Servant Story. PROJECT (Professional Journal of English Education), 3(1), 54. https://doi.org/10.22460/project.v3i1.p54
-58
Mahmood, R. K. (2017). Pragmatics between Microlinguistic and Macrolinguistic Levels of analysis. Global Journal of Foreign Language Teaching, 6(3), 127. https://doi.org/10.18844/gjflt.v6i3.1659
Ondondo, E. A. (2015). Acquired Language Disorders as Barriers to Effective Communication. Theory and Practice in Language Studies, 5(7), 1324. https://doi.org/10.17507/tpls.0507.02
Retnowaty, R. (2019). Deixis in Donald Trump’S Speech To Un General Assembly. Lingua Didaktika: Jurnal Bahasa Dan Pembelajaran Bahasa, 13(2), 109.
https://doi.org/10.24036/ld.v13i2.106880 Sugiyono, P. D. (2012). Metode Penelitian
Kuantitatif, Kualitatif, dan R&D. Bandung: ALFABETA, cv.
US president-elect Joe Biden claims victory.
Read his speech in full. (2020). Retrieved November 12, 2020, from https://www.abc.net.au/news/2020-11- 08/us-president-elect-joe-biden-victory- speech-full-transcript/12861698
Yule, G. (2014a). The Study of Language (Fifth). New York: Cambridge University Press.
Yule, G. (2014b). The Study Of Language.
