• Safrida Florentina Universitas Putera Batam
  • Ambalegin Ambalegin Universitas Putera Batam




Flouting maxim, maxim of manner, maxim of quantity, maxim of quality, maxim of relevance


Communication is one of important part in human life. This research related to the phenomenon of pragmatics. This research focused on analyzing the flouting of maxims in the Disney film entitled “Beauty and the Beast”. The purpose of this study is to determine the kinds of maxim flouting produced by the actor. For this research, the researchers used Grice's theory of flouting maxim. This research used descriptive qualitative as the research design which shapes how the report of the analysis would be descriptively. This research collected the data by applying observational and non-participatory technique by Sudaryanto (1993). As for analyzing data, the researchers used pragmatic identity method and pragmatic competence- in equalizing technique. From the analysis of the collected data, the researchers found that several conversations of the main characters in this film contained flouting of the maxims. Those were 4 data of maxim quantity, 4 data of maxim quality, 3 data of maxim of relevance, and 2 data of maxims manner.


Ambalegin, D., & Suryani, M. S. (2018). Morphosyntactic analysis of inconsistent formation of English words, phrases, and sentences. 200(Aisteel), 472–478. https://doi.org/10.2991/aisteel-18.2018.102

Barat, K. (2017). Metadata, citation and similar papers at core.ac.uk 104 |. 7(1), 104–126.

Creswell, J. W. (2007). Research design: Qualitative, quantitative and mixed method approaches. SAGE Publications.

Grice, P. (n.d.). Studies in the way of words -Harvard University Press (1991) (1) (1).pdf.

Kurniati, M., & Hanidar, S. (2018). The flouting of the gricean maxims in the movies Insidious and Insidious 2. Lexicon, 5(1), 65–76. https://doi.org/10.22146/lexicon.v5i1.41282

L. Mey, J. (2018). Pragmatics: An introduction 2nd edition. In Corpus Linguistics for Pragmatics (pp. 1–15).

Levinson, S. C. (2000). Presumptive meanings: The theory of generalized conversational implicature cover. In Bradford Books.

Marlisa, R., & Hidayat, D. N. (2020). The analysis of flouting maxim in Good Morning America (GMA) talkshow. Journal of Language, Education, and Humanities, 7(2). https://jurnal.ar-raniry.ac.id/index.php/englisia/article/view/6630/4134

Mcafee, C. (2004). The linguistic relativity theory and Benjamin Lee Whorf. The McMaster Journal of Communication, 1(1), 26–31.

Meyer, C. F. (2009). Introducing English linguistics. Cambridge University Press

Op.Sunggu, E. J., & Afriana, A. (2020). Flouting maxims in “Wonder Woman“ movie. Linguistic, English Education and Art (LEEA) Journal, 4(1), 1–12. https://doi.org/10.31539/leea.v4i1.1394

Salzmann, Z., Georgakopoulou, A., & Goutsos, D. (1999). Discourse Analysis: An Introduction. In Language (Vol. 75, Issue 3). https://doi.org/10.2307/417076

Sudaryanto. (1993). Method dan teknik analysis bahasa. Duta Wacana University Press.

Thomas, J. (1995). Meaning in interaction: An introduction to pragmatics. Pearson Education.

Yule. (1996). Pragmatics. Oxford University Press

Yule, G. V. T. N. F. (2015). Book Review “Pragmatic” By George Yule. January 2015, 1–21.




How to Cite

Florentina, S., & Ambalegin, A. (2022). FLOUTING MAXIMS IN “BEAUTY AND THE BEAST” MOVIE . EScience Humanity Journal, 2(1), 35-46. https://doi.org/10.37296/esci.v2i1.23



eScience Humanity Journal Volume 2 Number 1 November 2021